Email marketing is a digital marketing strategy that involves sending commercial messages or promotional materials to a targeted audience via email. The goal of email marketing is to build relationships with customers, increase brand awareness, and drive sales.

Email marketing typically involves creating a list of email subscribers and sending them targeted and relevant content, such as newsletters, promotions, and offers. The content of the email should be tailored to the interests and needs of the target audience and should be designed to encourage engagement, such as clicks and conversions.